Business Fields & Core Competences


Almost no other supplier offers such a wide and up-to-date product assortment, delivers as fast or offers its customers as many choices for orders, payment types and shipping.

One of the main reasons for our efficient and customer-oriented e-commerce are our self managed (and often awarded) web shops. The international web shops offer ALTERNATE customers all over Europe a modern, easy and personal shopping experience. Its key to success: a user friendly and clear navigation, a wide range of information, comprehensive consulting service and many extras such as:

  • Detailed technical product information
  • Extensive graphic material
  • Elaborately created 3D views and producer videos
  • Easy to use product finder tools and online configurators
  • Customer reviews
  • Comparative views which can be individually created
  • Accessory guide
  • and much more...

Customers that prefer consultation are assisted by our skilled and regularly trained sales, service and technical hotline staff.